Cheree Menzies, CEO, founded the company in March 1992 and operated out of Kowhai Lodge in Stratford. In 1995, Feats achieved registration with NZQA, which demonstrated their ability to administer a Private Training Establishment. The company was formed to deliver training programmes for youth and those unemployed as contracted to the Tertiary Education Commission, Work and Income, and local High Schools. Fast forward 25 years and Feats now offer a range of programmes out of 3 campuses (Stratford, Hawera and New Plymouth) in Taranaki.